Jon Bon Jovi is unique among entertainment mega star for several reasons, including his personal life and the constant improvement of its already impressive quality of music. But it is also different, in a positive way, in its approach to philanthropy. We are very familiar with the cultural icons whose names and resources are squandered or appropriated by others. As his career progressed, Jon Bon Jovi knew he wanted
to contribute more in the area of philanthropy, but was smart enough to realize that this required considerable time and effort, which was more than good feelings and intentions in the effective way to philanthropy. That is why, for example, visited countless shelters and soup kitchens to see what worked and what did not. He has been careful about associating for their charitable endeavors, because in business, as in any other area, the criterion on the staff is a critical issue.
As we learned in the opening of the Forbes 400 Philanthropy Summit, Jon Bon Jovi acknowledges another facet often overlooked – that the best charitable work involves reciprocity. Not only give a hand. The recipient of your help should be more than a passive participant. So for your multi-purpose restaurant Soul Kitchen, which feeds needy, Jon Bon Jovi joined a different twist which, with his wife Dorothea, known by the news. Soul Kitchen is a first class restaurant with the finest linens and silverware, but not only serves traditional diners but also to people in need. The traditional diners make a good contribution since no prices on the menu. Those who need a meal do volunteer work, either in the same restaurant as helping other charitable projects. As he himself says Jon Bon Jovi “We try to empower people. They feel part of something. These are not subsidies “
Jon Bon Jovi embodies the spirit of American philanthropy that has its roots in the so-called mutual aid societies that flourished in the late nineteenth and early twentieth century and helped people to stand closer to them so personal and individual. That’s why Jon Bon Jovi is a powerful model for how to do well professionally, personally and philanthropically.